In Vino Veritas?

“There is truth in wine.”

How often do we say things that we don’t mean when we’re not in the ‘right mind set.’ As a public figure, saying something ‘you don’t mean’ whether you're under the influence or not could cause you your career (umm Mel)—or at least a huge bludgeoning to your public image.

Can someone say or do something beyond the help of publicists? What can a public relations professional do to counter an explicit comment made toward another race, sex, religion, etc.?
Whether someone is under the influence or not, these remarks are damaging and most likely will drag that person’s reputation through the gutter a few times, and then straight down the drain.

How long does it take the public to forgive, or will they? Here are some recent examples of some high-profile public mishaps, both sober and under the influence:

-Brandon Davis and his bashing of Lindsay Lohan
-Afformentioned Mel Gibson and his tirade after his drunk and driving arrest
-Cristal Champagne’s owner and his remarks in an Economist article to which Jay-Z (rap star) took offense
-Google and CEO Eric Schmidt's PR blunder

Question here—are we, as a public bloodthirsty for these types of stories? What can one do to reverse such a downward spiral of events? Does the public really care—or is it the media who just wants to keep stirring the pot—and will it last?

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