Everyone has a “Meet-up” these days. (well at least out here in The Valley). I went down to the Third Thursday PR Meet-up to listen to a discussion about podcasts (not sure why they didn’t do it via a podcast? I guess it kind of defeats the purpose of the “meet-up” …)
Anyway, it was pretty interesting to listen to two of the woman who have podcasts and how/why they got started. One was from Palo Alto and seems to resemble my mom (in even more of Church-Lady sort of way and I mean that in the nicest way possible...) while the other was a younger woman from Fresno but both are pretty much doing the same thing. Their podcasts fill a void that traditional broadcast media can’t fill – in depth local issues. The issues aren’t necessarily “huge” like Korea pointing a nuke at me type-of-issues… but none the less, it serves a purpose – an alternative to what currently exists.
There are all sorts of flavors of podcasts that help lengthen the “Tail” but to me local seems interesting. Radio is still very much a local medium but just like everything else it is either getting swallowed up by the big guys or local stations are having a tough time keeping the lights on and the signal broadcasting. At some point when we have IP-based radios that can stream or store podcasts directly to our cars – it’s good to know that there will still be a place to listen for the local spin on things… and more importantly the opportunity to have multiple choices for the local spin.