NBC Gets It



AP has a story on NBC putting show promos on YouTube. This is a great move for NBC. Why? Because NBC will be able to promote shows to a captive audience and lure them into watching that program. It makes so much sense. It’s a commercial, but cheaper and much easier to measure. It’s great to see NBC taking the step to do this. I hope more content companies realize the power of these sites and what it can do to build awareness, viewer acquisition and more advertising dollars.

Ice Cream Truck

I heard the melody of the ice cream truck rolling by our house for the first time this year.... besides bringing up some very interesting memories... (like the time the ice cream truck driver when psychotic and chased us down the street, threatening my brother’s life – I hope they do background checks now a days)... it got me thinking about how that’s got to be a tough business with gas prices soaring so high. I am thinking a good gimmick would be the “Green Ice Cream Truck” - an electric powered machine. This would definitely be a hit in a place like San Francisco... but if you know what the summers are like in San Francisco – ice cream may not be the business.

Let's Go Racing

For those of you who know my husband and me, we’ve become big NASCAR fans. I am not quite sure how it happened, but we join the 75 million other fans that are dedicated to the Race for the Cup. So, this was our big weekend, our first NASCAR Race as Infineon Speedway in Petaluma, CA.

Our day began at 4:30 a.m. (yes, you read that correctly). The gates open at 6:00 a.m. and we heard that you see the best things early in the a.m. So we were out the door by 5:15 and on our way up to the racetrack.

It was a little chilly when we arrived and we were surprised at how many other people had our same plan. We were also surprised at how many people were camping out.

We walked around the whole race track. There were lots of corporate events being set-up and everything had a sponsor -- including the garbage cans. The sun started rising as we were walking so it was warming up. We thought about having a beer, after all, the car next to us cracked a Bud as soon as they arrived that morning around 6 as well, but I needed more caffeine before alcohol. (In fact, I was too tired to drink beer at all that day. Diet Coke was my beverage of choice -- 4:30 a.m. is too early to get up AND drink all day.)

The fans were all types – from us, to the hard core Dale Sr. fans and everything in between. This is a sport loyal to its drivers and supports them openly. Lines were 10 deep at some merchandise booths.

What has always fascinated me about NASCAR is how unapologetic it is about the commercialization of the sport. Hey, it’s an expensive sport, so they’ve done what they can to make it happen. Also, the drivers are some of the most-messaged spokespeople and at the same time are talking trash about the other drivers.

So it’s no surprise that Sprint/Nextel has come up with more ways to capitalize on the sport and the fan interest. We got the Fan View, which allowed us to listen to the drivers on their radios in their car. That was pretty cool, especially when there was a caution.

Overall the race was interesting. A road course is not the most common of racing these drivers do in the cup. It’s a different type of racing than Daytona or a short-track. While we thoroughly enjoyed the experience, we couldn’t see the whole course. We think our next race will be a short track where we can see the whole race.

Jeff Gordon won the race. The whole experience was very cool though. It was amazing to see how the whole operation works too. It’s a logistics nightmare. I couldn’t even imagine planning something on this level.

We’ve already got plans for next year, which includes camping. Who is in?

Here are some of our pictures from the day: http://www.flickr.com/photos/69038113@N00/

Here’s one of the videos: http://www.youtube.com/watch?v=Udd6CbvPcpw
I’ll upload more later.

All in the Name

We often get asked, “How did you come up with the name Three-Forty?” So I’ll take a minute to explain here.

We believe that the world of communicating with consumers, partners, the press, anyone for that matter, is changing. Today there many ways to reach your customers and some are more powerful than others.
So when we started to think about the communications firm we wanted to be, we knew we needed to be different and understand these new mediums, which were more effective and which were the most powerful and which were the most efficient. And of course, which mediums were/are best for our clients.

So we came up with Three-Forty. Why? Because it’s the speed of sound (at sea level).

Outage

Ugh. I am a big Yahoo! fan, but this morning, I wasn't.

I was part of the outage that occurred this morning. I was hoping to get some work done early this a.m. (6:15 am) only to find that my email wasn't working. Ugh. Oh well. Up and running now. I still wonder how people worked before email. Much more slowly, I guess.

Ride A Wave


I am going to borrow from a post I did last year on one of my favorite things, Ride A Wave, because this weekend I was able to get down to Santa Cruz to help out.

Although there is some element of truth (and even idyllic quality) to the stereo type - there is definitely more to surfing then the Spicoli-esque version. Here is an article from the San Francisco Chronicle about a nonprofit that I work with called Ride A Wave. The last couple of years I have only made a couple of the camps... but it is something that I have been doing for 5 years now and hope to continue to do for many more.

"Smartest" Cities

This story from the SF Business Journal says that San Francisco and Austin are tied for 2nd as the smartest city in the US. We are 2nd to Seattle. I guess what makes you smart, acc. to the survey is the how many residents hold a bachelor's degree. According to the article, "Forty-seven percent of Seattle's adults hold bachelor's degrees, the strongest proportion of college-educated residents in any big city. It's nearly double the U.S. average of 24.4 percent. "

Hmm... Does book smart = smart? And if you got a college degree does that make you smarter than someone else who didn't? I am not so sure. I knew my fair share of idiots at college. I also know that there are some very smart and successful folks that didn't get a college education.

Exceptions to every rule, I guess. However, I still don't think this survey is one that cities should be bragging about.

I'll Take a Boy for $20,000

Wow. Just read an article on affluent couples coming to the US so that they can choose the sex of their child. I guess I shouldn't be surprised, but I am... Takes the spontaneity out of it as well.

I can just see the commercial now: Roundtrip Airline tickets for 2: $3000, Hotel Stay: $500, Doctor bills $20,000; 99.9% Certainty your bloodline will be carried through: Priceless.

Congrats to Om

If you haven't seen the news - he's leaving Business 2.0 to focus full-time on GigaOm. Good Luck and I look forward to reading more on GigaOm.

Read more here: http://gigaom.com/