NBC Gets It

AP has a story on NBC putting show promos on YouTube. This is a great move for NBC. Why? Because NBC will be able to promote shows to a captive audience and lure them into watching that program. It makes so much sense. It’s a commercial, but cheaper and much easier to measure. It’s great to see NBC taking the step to do this. I hope more content companies realize the power of these sites and what it can do to build awareness, viewer acquisition and more advertising dollars.

1 comment:

Rick Loughery said...

they didn’t waste any time getting that deal going with NBC.

There was just a 5 minute segment on Today about YouTube. Each anchor provided their own favorite YouTube clip. The caption that ran at the bottom - “YouTube Goes Mainstream”